{"id":13187,"date":"2026-02-12T11:52:47","date_gmt":"2026-02-12T10:52:47","guid":{"rendered":"https:\/\/www.wondergrip.com\/?p=13187"},"modified":"2026-02-12T12:20:05","modified_gmt":"2026-02-12T11:20:05","slug":"apprentice-to-tv-star-the-hod-becomes-wonder-grip-brand-ambassador","status":"publish","type":"post","link":"https:\/\/staging-showcase.get-wondergrip.co.uk\/en\/insights\/apprentice-to-tv-star-the-hod-becomes-wonder-grip-brand-ambassador\/","title":{"rendered":"Apprentice to TV Star: \u201cThe Hod\u201d Becomes Wonder Grip\u00ae Brand Ambassador"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13187\" class=\"elementor elementor-13187\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5df395c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5df395c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33842bf0\" data-id=\"33842bf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f94e60 elementor-widget elementor-widget-text-editor\" data-id=\"34f94e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-image size-large\"><\/figure><p style=\"font-size: 16px\">During <strong>National Apprenticeship Week<\/strong>, Wonder Grip\u00ae has announced the appointment of <strong>Ian Hodgkinson &#8211; widely known as \u201cThe Hod\u201d &#8211; as its new Brand Ambassador. <\/strong>From starting as a construction apprentice to becoming a nationally recognised TV personality, Ian\u2019s career is a standout grassroots success story, highlighting the vital role apprenticeships continue to play as the foundation of the construction industry.<\/p><p style=\"font-size: 16px\">Rooted in the trades and built around the realities of life on site, Wonder Grip\u00ae champions hands-on learning, real-world skills, and the progression opportunities that begin at the grassroots level and shape long-term careers in construction.<\/p><p style=\"font-size: 16px\">Best known for his long-standing role as Project Manager on DIY SOS, Ian Hodgkinson has built a reputation for craftsmanship, integrity, and a people-first approach to the trade. With more than 40 years of hands-on on-site experience, Ian brings practical insight and credibility to the partnership, reflecting the focus Wonder Grip\u00ae places on performance, protection, and reliability in real working conditions.<\/p><p style=\"font-size: 16px\"><strong>Commenting on the partnership, Ian Hodgkinson said:<br \/><\/strong>\u201cAfter more than 40 years on site, I know how important the right kit is, and I don\u2019t put my name to anything I don\u2019t believe in. Wonder Grip\u00ae gloves stand out because they combine comfort, grip, and durability without compromise. They\u2019re built for real site conditions, and I\u2019m genuinely proud to be working with Wonder Grip\u00ae as an ambassador for a brand that puts tradespeople first.\u201d<\/p><p style=\"font-size: 16px\">In addition to his television work, Ian is an established business owner with extensive experience across the construction and trade sectors. A strong advocate for apprenticeships and skills development, Ian remains closely connected to the grassroots of the industry where his own career began. His understanding of the demands of site work and the importance of dependable PPE aligns closely with Wonder Grip\u2019s commitment to supporting tradespeople with gloves designed for comfort, control, and long-lasting performance.<\/p><p style=\"font-size: 16px\"><strong>Jonathan Prest, Managing Director of Wonder Grip\u00ae UK &amp; Ireland, said:<br \/><\/strong>\u201cIan understands the trade and the people in it. His commitment to quality, craftsmanship, and doing things properly mirrors our own focus on performance and protection. This partnership is built on shared values and genuine respect for the work tradespeople do every day.\u201d<\/p><p style=\"font-size: 16px\">The partnership will see Ian working closely with Wonder Grip\u00ae across product promotion, trade engagement, and industry initiatives, helping to highlight the importance of hand protection and properly fitted PPE on-site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39959ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39959ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a42497\" data-id=\"7a42497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fc1e59 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"2fc1e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\">\n<div role=\"navigation\" aria-label=\"Language Switcher\" class=\"wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-list-horizontal\">\n\t<ul><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-fr wpml-ls-first-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/staging-showcase.get-wondergrip.co.uk\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-label=\"Switch to FR\" title=\"Switch to FR\">\n\t\t\t\t\t<\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/staging-showcase.get-wondergrip.co.uk\/de\/\" hreflang=\"de\" lang=\"de\" class=\"wpml-ls-link\" aria-label=\"Switch to DE\" title=\"Switch to DE\">\n\t\t\t\t\t<\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-it wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/staging-showcase.get-wondergrip.co.uk\/it\/\" hreflang=\"it\" lang=\"it\" class=\"wpml-ls-link\" aria-label=\"Switch to IT\" title=\"Switch to IT\">\n\t\t\t\t\t<\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-nl wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/staging-showcase.get-wondergrip.co.uk\/nl\/\" hreflang=\"nl\" lang=\"nl\" class=\"wpml-ls-link\" aria-label=\"Switch to NL\" title=\"Switch to NL\">\n\t\t\t\t\t<\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/staging-showcase.get-wondergrip.co.uk\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-label=\"Switch to ES\" title=\"Switch to ES\">\n\t\t\t\t\t<\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-ja wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/staging-showcase.get-wondergrip.co.uk\/ja\/\" hreflang=\"ja\" lang=\"ja\" class=\"wpml-ls-link\" aria-label=\"Switch to \u65e5\u672c\u8a9e\" title=\"Switch to \u65e5\u672c\u8a9e\">\n\t\t\t\t\t<\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b8fbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b8fbb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b37090\" data-id=\"5b37090\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>During National Apprenticeship Week, Wonder Grip\u00ae has announced the appointment of Ian Hodgkinson &#8211; widely known as \u201cThe Hod\u201d &#8211; as its new Brand Ambassador. From starting as a construction apprentice to becoming a nationally recognised TV personality, Ian\u2019s career is a standout grassroots success story, highlighting the vital role apprenticeships continue to play as [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-13187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apprentice to TV Star: \u201cThe Hod\u201d Becomes Wonder Grip\u00ae Brand Ambassador &#8211; Wonder Grip<\/title>\n<meta name=\"description\" content=\"During National Apprenticeship Week, Wonder Grip\u00ae has announced the appointment of Ian Hodgkinson - widely known as \u201cThe Hod\u201d - as its new Brand Ambassador.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging-showcase.get-wondergrip.co.uk\/en\/insights\/apprentice-to-tv-star-the-hod-becomes-wonder-grip-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apprentice to TV Star: \u201cThe Hod\u201d Becomes Wonder Grip\u00ae Brand Ambassador &#8211; 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